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Elviano’s “A New Perspective” Event

An immersive brand experience designed and produced by Arivano

Last month, we had the opportunity to bring Elviano’s vision to life through an event that wasn’t just about showcasing a property—it was about shifting perspective. Held at one of their signature custom homes in Toronto, A New Perspective invited guests into the Elviano world through a series of thoughtfully crafted brand activations.

At Arivano, our focus was on translating Elviano’s design ethos into a physical experience. Every detail was intentional, beginning with how guests were welcomed and continuing through a curated journey of space, story, and interaction.

The Project Showcase: Making Design Tangible

One of the standout activations of the evening was the interactive 3D model showcase. Guests selected from a curated display of miniature architectural models—each representing an active Elviano project—and placed them on a central podium equipped with scanning technology. Instantly, the surrounding five synchronized screens came to life, revealing floorplans, materials, renderings, and behind-the-scenes footage tailored to that specific project. This immersive presentation turned complex design thinking into something personal, tactile, and beautifully accessible.

A Gift with Meaning

We worked closely with Elviano to create a gift that reflected their core values—intention, clarity, and presence. Each guest received a chrome-finished catchall bowl with a sculptural, bean-like silhouette—symbolic of reflection and form. Inside, three Icelandic lava stones served both as brand symbols and natural diffusers. The three dots echo the full stop used in Elviano’s brand language, representing moments of pause and precision. Paired with a custom scent developed through Atriani’s new living line, the gift became a lasting extension of the event itself.

Curated Experiences That Reflect the Brand

Throughout the home, each space was activated with purpose. Michelin-starred Chef Patrick Kriss crafted live tastings on the main floor, alongside Correnti Cigars’ handrolling station—a rare and refined nod to heritage craftsmanship. The basement revealed a moody theatre screening Elviano’s design-build documentary, a sleek bar, and a private basketball court—showcasing the lifestyle-driven elements Elviano is known for. The evening concluded outdoors with a DJ set by the pool, bringing a vibrant close to a thoughtfully layered experience.

Why It Matters

For a brand like Elviano, the details aren’t just aesthetic—they’re strategic. Our role was to bring those details forward, translating their philosophy into a cohesive, immersive event that guests could feel, remember, and share.

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