Cafe x Bica

Cafe x Bica: Where Emotion Meets Innovation

Overview

The Challenge

Cafe x Bica needed to be presented to the market as a premium brand and attract customers to their unique location, which was not in a crowded area.

Our Approach

To address Cafe x Bica’s challenges, we conducted market research to understand their target audience and their preferences. We developed brand guidelines to represent the specialty and uniqueness of the brand and designed distinctive packaging for their take-out cups.

We planned a PR campaign with lifestyle influencers to promote the cafe and designed their social media strategy to engage potential customers. Our content creation included high-quality videos and photography to showcase Cafe x Bica’s offerings.

/Market Research

Understanding the Audience

We conducted thorough market research to understand Cafe x Bica’s target audience and their preferences. This research was critical in tailoring our strategies to effectively attract and engage their desired customers.

/ Brand Guidelines

Primary

#ED145B

Alto Pink

Secondary

#FFCCCC

Light Rose

Heading

#000000

Dark

Alternative

#666666

Grey #3

Establishing Brand Identity

We developed detailed brand guidelines to represent the specialty and uniqueness of Cafe x Bica. This included defining the brand’s visual elements, messaging, and content strategy.

/Packaging Design

Designing Distinctive Packaging

We designed distinctive packaging for Cafe x Bica’s take-out cups to reflect their premium brand identity and attract customers.

/PR Campaign

Promoting the Brand

We planned a PR campaign with lifestyle influencers to promote Cafe x Bica and showcase the high quality of their products.

/Social Media Strategy

Engaging on Social Platforms

Our social media strategy focused on engaging potential customers through carefully curated content. We utilized platforms like Instagram and Facebook to promote Cafe x Bica’s offerings and attract customers to their unique location.

/Content Creation

Creating High-Quality Content

We developed a comprehensive content strategy that included creating high-quality videos, photography, and copywriting. This content was designed to showcase Cafe x Bica’s specialty coffee and unique dining experience.

User feedback

To ensure Café X Bica’s launch connected with its audience, we conducted extensive user testing to gather valuable insights. We developed interactive prototypes showcasing different design concepts, brand messaging, and customer interactions. These prototypes allowed users to experience the brand firsthand and provide meaningful feedback. Insights from testing helped us refine our approach, strengthening brand positioning, marketing materials, and customer engagement strategies for a successful market entry.

/The Results

The Results

Cafe x Bica’s brand presence was successfully established, attracting more than 1,000 new customers in just a few months. Their social media following grew to 6,000 followers in less than four months, and their PR campaign generated significant attention without any paid ads.