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Delikat

Delikat, a brand importing balsamic vinegar and organic olive oil, needed help launching their business and identifying their ideal customers.
Creating a Strong Market Presence
Overview

Delikat: Launching a Premium Food Brand

Overview

The Challenge

Delikat lacked market research, customer identification, and a launch strategy for their business.

Our Approach

To address Delikat’s challenges, we started by conducting thorough market research to identify their target audience and understand their preferences. We then created and designed a brand that captured the essence of Delikat, including their logo, labels, and packaging. We also designed a comprehensive website to facilitate online marketing and sales.

We provided detailed branding guidelines to ensure consistency across all marketing materials and helped Delikat establish a strong online presence. Our approach involved handling all technical aspects of building their brand identity and creating a seamless customer experience through their website and packaging.

/ Market Research

Identifying the Target Audience

We conducted thorough market research to identify Delikat’s target audience and understand their preferences. This research was critical in tailoring our strategies to effectively attract and engage their ideal customers.
/ Brand Creation
Primary
#ED145B
Alto Pink
Secondary
#FFCCCC
Light Rose
Heading
#000000
Dark
Alternative
#666666
Grey #3

Crafting the Brand Identity

We created and designed a brand that captured the essence of Delikat. This involved developing their logo, labels, and packaging to establish a strong and recognizable brand identity.
/Technical Aspects

Handling Technical Aspects

We handled all technical aspects of building Delikat’s brand identity, ensuring a seamless and professional presentation across all platforms.
/ Packaging Design

Designing Elegant Packaging

We designed elegant packaging for Delikat’s products, reflecting the premium quality of their offerings and appealing to their target audience.
/Website Design

Enhancing Online Presence

We designed a comprehensive website to facilitate online marketing and sales. The website’s design reflected Delikat’s brand identity and provided an intuitive user experience for their customers.
/Branding Guidelines
Primary
#ED145B
Alto Pink
Secondary
#FFCCCC
Light Rose
Heading
#000000
Dark
Alternative
#666666
Grey #3

Ensuring Consistency

We provided detailed branding guidelines to ensure consistency across all marketing materials. This included a brand book with design systems, photography guidelines, and a company culture manual.

The Results

Delikat built an engaged audience both online and in-person, witnessing significant growth in sales. Their website improvements led to pre-orders even before products were available in stores. The customized digital marketing strategy helped them systematically generate leads and build their online audience.

visuals section

Based in Toronto, ON
Serving Worldwide

Wednesday

9:19AM

53.4538° N
2.5172° W

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