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elviano

Elviano, a full-service contracting business in the Greater Toronto Area, sought to attract high-net-worth clients through a refined online presence. Since 2006, they have been designing, constructing, and renovating luxurious projects at competitive prices.
Enhancing Online Presence to Attract High-Net-Worth Clients
Overview
Overview

The Challenge

Elviano was neither comfortable nor confident with their online presence. They aimed to attract high-net-worth audiences for luxurious projects, but their existing online presence couldn't fully capture the attention of these high-quality customers.

Our Approach

To address Elviano's challenges, we started by conducting an in-depth brand assessment to capture the true essence of their identity. This was followed by comprehensive market research to understand the preferences and behaviors of their target audience. Based on our findings, we crafted a unique marketing strategy designed to enhance Elviano's online presence, generate high-quality leads, and increase revenue.

We began with detailed brand assessment sessions to uncover the core values and strengths of Elviano. This was complemented by extensive market research to identify trends and preferences among high-net-worth individuals. Armed with insights from our research, we developed a strategic plan that emphasized a premium look and feel for the brand. This included a revised visual identity, content strategy, and social media approach. Our implementation phase involved creating high-quality content, including videos and photography, redesigning the website to offer an improved user experience, and executing targeted lead generation campaigns. Each element was designed to position Elviano as a leader in luxury contracting.

/market research

Understanding the Target Audience

We conducted comprehensive market research to understand the preferences and behaviors of high-net-worth individuals in the Greater Toronto Area. This enabled us to tailor our strategies to effectively attract and engage this exclusive audience.
/Brand Assessment

Capturing the Brand Essence

We arranged brand assessment sessions to uncover the true essence of Elviano’s brand. These sessions helped us understand their values, strengths, and unique selling points, which were crucial in crafting a compelling brand narrative that resonated with their target audience.
/Brand positioning

ELEVATING THE BRAND IMAGE

OUR STRATEGY FOCUSED ON ELEVATING ELVIANO’S BRAND IMAGE TO REFLECT LUXURY AND EXCLUSIVITY. WE REPOSITIONED THE BRAND TO APPEAL TO HIGH-NET-WORTH CLIENTS, ENSURING THAT EVERY TOUCHPOINT, FROM THE WEBSITE TO SOCIAL MEDIA CONTENT, COMMUNICATED SOPHISTICATION AND QUALITY.
/Content Strategy

Creating High-Quality Content

We developed a comprehensive content strategy that included creating high-quality videos, photography, and copywriting. This content was designed to showcase Elviano’s luxurious projects and highlight their expertise, ensuring consistent and engaging communication with their target audience.
/Video Production

Showcasing Luxury Projects

To highlight Elviano’s luxurious projects, we produced a series of high-quality videos. These included testimonial videos, project showcases, and educational content that demonstrated the brand’s expertise and commitment to excellence.
/ Social Media Strategy

Engaging on Social Platforms

Our social media strategy aimed to engage high-net-worth individuals through carefully curated content. We utilized platforms like Instagram and LinkedIn to showcase Elviano’s projects and attract potential clients, leveraging the power of visual storytelling to build a strong online presence.
/Lead Generation Campaign

Generating High-Quality Leads

We executed targeted lead generation campaigns to attract high-net-worth clients. These campaigns were designed to generate high-quality leads, ultimately increasing revenue for Elviano and establishing them as a leader in the luxury contracting market.
/ Website Redesign

Enhancing Online Presence

We redesigned Elviano’s website to provide an enhanced user experience. The new design reflected the brand’s premium status, making it easier for potential clients to explore their services and get in touch. The website’s UI/UX improvements were critical in positioning Elviano as a top choice for luxury contracting.
/ the results

Since the rebranding, Elviano witnessed significant growth and improvement in their online presence.

200% Business Growth: Achieved within a year of the rebranding.

Higher Quality Clients: Successfully attracted and engaged with high-net-worth individuals.

Leadership in Luxury Construction: Established as a leader in the luxury, high-end construction industry in the GTA.

Enhanced Brand Image: Improved brand perception through strategic content creation and videography.