Morange Collection

Morange Collection: Wearable Confidence

Overview

The Challenge

Morange Collection needed to start their brand, create awareness among their target audience, and establish a functional website with high-quality content.

Our Approach

To address Morange Collection’s challenges, we conducted market research to understand their target audience and their preferences. We developed a brand strategy and personality, designed a Shopify-based website, and planned and executed two launch events.

Our content creation included high-quality photoshoots, videos, and copywriting to showcase their clothing line. We also implemented an influencer marketing strategy to promote the brand and increase its reach.

/Market Research

Understanding the Audience

We conducted thorough market research to understand Morange Collection’s target audience and their preferences. This research was critical in tailoring our strategies to effectively attract and engage their desired customers.

/Brand Strategy

Primary

#ED145B

Alto Pink

Secondary

#FFCCCC

Light Rose

Heading

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Dark

Alternative

#666666

Grey #3

Establishing Brand Identity

We developed a brand strategy and personality for Morange Collection, defining their visual elements, messaging, and content strategy.

/Website Design

Creating a Functional Website

We designed a Shopify-based website for Morange Collection, ensuring it was functional and user-friendly to facilitate online sales.

/Content Creation

Creating High-Quality Content

We developed a comprehensive content strategy that included high-quality photoshoots, videos, and copywriting to showcase Morange Collection’s clothing line.

/Event Planning

Executing Successful Launch Events

We planned and executed two launch events, including venue selection, content design, and managing models and influencers to create buzz around the brand.

/Influencer Marketing

Promoting the Brand

WE IMPLEMENTED AN INFLUENCER MARKETING STRATEGY TO PROMOTE MORANGE COLLECTION AND INCREASE ITS REACH AMONG THEIR TARGET AUDIENCE.

/Results

The Results

Morange Collection successfully launched their brand, gaining 4,000 followers in three months. Their website became active with daily orders, and their influencer marketing campaign significantly increased brand awareness and reach.

Morange Collection