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NOBO

NOBO, a workspace provider, needed a branding concept and strategy to show what their spaces offer and differentiate themselves in the market.
Establishing a Strong Brand Identity
Overview
Overview

The Challenge

NOBO needed a branding concept and strategy to differentiate themselves from other workspace providers and attract entrepreneurs and freelancers to their community.

Our Approach

To address NOBO’s challenge, we began by understanding their mission and the unique aspects of their workspaces. We then conducted market research to identify opportunities for differentiation and developed a branding concept that captured the essence of NOBO.

We created a comprehensive brand visual identity, including their logo, color scheme, and typography. Our content creation strategy included high-quality videos and photography to showcase NOBO’s spaces and community events. We also developed a social media strategy to engage potential members and promote the NOBO community.

/Market Research

Understanding the Market

We conducted thorough market research to understand the competitive landscape and identify opportunities for differentiation in the workspace market.
/Brand Strategy

Crafting the Brand Identity

We developed a branding concept and strategy that captured the essence of NOBO and differentiated them from other workspace providers. This included defining their visual elements, messaging, and content strategy.
Brand Visual Identity
Primary
#ED145B
Alto Pink
Secondary
#FFCCCC
Light Rose
Heading
#000000
Dark
Alternative
#666666
Grey #3

Creating a Cohesive Brand Image

We created a comprehensive brand visual identity, including NOBO’s logo, color scheme, and typography. This cohesive image was designed to reflect the unique aspects of their workspaces and attract potential members.
/Content Creation

Creating High-Quality Content

We developed a comprehensive content strategy that included high-quality videos, photography, and copywriting to showcase NOBO’s spaces and community events.
/Social Media Strategy

Engaging on Social Platforms

Our social media strategy focused on engaging potential members through carefully curated content. We utilized platforms like Instagram and LinkedIn to promote NOBO’s workspaces and community events.
/The Results

The Results

The branding concept and strategy successfully differentiated NOBO from other workspace providers. Their brand visual identity attracted 200 new members within two months, and their social media engagement increased significantly, enhancing the visibility of their workspaces and community events.

VIsual section