Tirgan

Tirgan: Promoting Cultural Dialogue

Overview

The Challenge

Tirgan was not happy with their online presentation and wanted to reach more audiences and become a well-known festival in Canada, especially among Iranians.

Our Approach

To address Tirgan’s challenges, we started by getting to know them better through brand sessions. We then designed a website that clearly showcased their offerings and captured their events through video and photo. Our strategy included marketing the festival to its desired audience and creating engaging content for their website and social media platforms.

/Market Research

Understanding the Audience

We conducted market research to understand the preferences and behaviors of Tirgan’s target audience. This helped us tailor our strategies to effectively attract and engage more visitors.

/Brand Sessions

Getting to Know the Brand

We held brand sessions with Tirgan to understand their values and goals. These sessions were crucial in designing a website and creating content that accurately represented their mission.

/Website Design

Enhancing Online Presence

We designed a website that clearly showcased Tirgan’s offerings and provided an engaging user experience. The website’s design reflected their cultural mission and made it easier for visitors to learn about their events.

/Event Coverage

Capturing Events

We captured Tirgan’s events through video and photography, creating engaging content that showcased their cultural programs and activities.

/ Content Creation

Creating Engaging Content

We created high-quality content for Tirgan’s website and social media platforms. This included videos, photos, and copywriting that highlighted their cultural events and programs.

/SOCIAL MEDIA STRATEGY

ENGAGING THE AUDIENCE

OUR SOCIAL MEDIA STRATEGY FOCUSED ON ENGAGING TIRGAN’S TARGET AUDIENCE THROUGH CAREFULLY CURATED CONTENT. WE UTILIZED PLATFORMS LIKE INSTAGRAM AND FACEBOOK TO PROMOTE THEIR EVENTS AND REACH A BROADER AUDIENCE.

visuals section

Results

Tirgan’s events and venues started to expand, accommodating more visitors and becoming involved in more cultural phenomena. Their new online presence and engaging content helped them reach a wider audience and increase participation in their events.